In my opinion, Logo Design is the first thing that any business needs. To understand what a logo is, we must first understand what it is for.
A logo is for… identification.
A logo identifies a company or product via the use of a mark or symbol. A logo does not sell the company directly or describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identify, not to explain. In a nutshell, what a logo means is more important than what it looks like.
It is also important to note that only after a logo becomes familiar, does it function the way it is intended to.
The logo identifies a business or product in its simplest form.
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